Do I actually need brand strategy or can I just skip to the website?

Good question! Brand strategy is actually non-negotiable for us. We won't take on a website project without it. It's the foundation everything else is built on, and without it we're just guessing at your positioning, your messaging, who you're trying to attract. The website won't work as hard as it could and we also want to get obsessed about your brand.

Yep even then. Thinking about your brand from a website perspective is totally different. It's not just about how it looks, it's about how it communicates, how it connects with the right people, how it moves them to take action. That's what the strategy gives us.

You're all good! I totally get that, especially as it's not a typical part of the process with a website developer. It's not an upsell for us, it's genuinely the most important part of the process. Every decision we make after that, from the copy to the visuals to the structure, all comes back to what we uncover in the brand strategy. If you're curious what it'd look like for your business, I'd love to chat! I'll drop the link here.